THIS 

IS 

RICK.

ENTREPRENEUR | MORTGAGE TECH PIONEER | REBEL

Rick began his career in the mortgage industry in the early 1980's in the heart of the Silicon Valley just as it was beginning to boom with the innovation of desktop computing. Companies like Apple, IBM and Intel were dominating the imagination of everyone, including Rick. He set his focus on automating mortgage pricing building what is known today as a “Product Pricing Eligibility" engine, or PPE. 

 

He didn't stop there. As Rick built companies within the industry, he became captivated by the idea of providing mortgage origination companies of all sizes a way to succeed free from the technology boundaries of the day. The result?  ReadyPrice. One platform serving every mortgage banking business need.

After launching with his own mortgage company (and few other forward thinking companies), ReadyPrice was ready to go to market. Immediately, it was clear that other mortgage companies felt much the same way he did…they were eager to take back control over their own data, profitability, and ultimately their businesses. ​

What's next? Rick is poised to change the mortgage world one more time with the release of the Mortgage.Exchange evolving the ReadyPrice Software into a service available for the largest and smallest mortgage lenders on the cloud. Learn more below

EXPERIENCE
2018-Present

CEO

READYPRICE & MORTGAGE.EXCHANGE

Industry technology providers are charging an arm and a leg to be in the mortgage banking business. Unfortunately, that means regional bankers are being kept out of the business, unable to expand or add revenue streams. ReadyPrice provides the industry with a cloud-based platform for companies of all sizes. The system manages products and pricing, mortgage banking back office workflows and customers. Mortgage.Exchange serves as the first SaaS platform designed and deployed for all industry stakeholders to collaborate and transact at an affordable price for each. 

2008-2018

CEO

WESTERN BANCORP

Western Bancorp served California mortgage brokers as a wholesale mortgage lender in the great tradition its founder had created. In addition to wholesale lending, Western served the independent mortgage broker by providing the tools, technology and products to compete with the big box banks. Having been birthed after the market crash of 2007, Western went on to specialize in Jumbo Lending, primarily in home purchase transactions, and eventually became a Jumbo & technology leader in the markets it served.

1999-2007

Founder & CEO

LOANCITY

LoanCity gave the mortgage industry its first broker to wholesale transaction portal. LoanCity was a business-to-business, end-to-end, e-commerce system and transaction platform. Its system was created to serve mortgage...

 

All of your Mortgage Business Tasks. One Simple Platform. 

CLOUD-BASED

We've taken our platform to the cloud!

allowing users to access their business from anywhere they have a connection. Multiple users work together on the same transaction in real time.

SIMPLE PRICING

Access the platform for free.

$125 per loan, paid at closing. Fixed, low cost allows your team to price with confidence, controlling the sale and margins.

EASY TO DEPLOY

Getting started is as easy! Just create an account, and instantly have access to shop real-time rates, approve customers, and access the Mortgage.Exchange network.  

SOUK'S

STORY

In 1989 Silicon Valley was just beginning to boom with the innovation of desk top computing. Companies like Apple, IBM and Intel were dominating the imagination of everyone, including Rick.

THE

VAULT

With over 35 years in the industry, Rick has quite a legacy behind him. The Vault explore the many pages on his career and history, including vintage videos, presentations, and marketing!

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2019 Created by Rick Soukoulis